The Fray Serenades Rock the Green

The Midwest’s Near-Zero Waste Music Festival, Rock the Green, set off on a venture to educate the Milwaukee area about their carbon footprint and sustainability issues that might arise in the future. By combing an educational experience on the importance of reducing waste and recycling with music, Rock the Green was able to appeal to audiences that they would’ve otherwise not reached without the power of music. Bringing to light one of the most important issues of our future, Rock the Green, being a non-profit organization, is giving back to the community through organizations that have the same aspirations.


In its inaugural year, Rock the Green supported the ever growing idea of free water stations on site just as Warped Tour and Lollapolooza with the addition of handing out free, fully recycled, water bottles upon entry. Of course the festival centerpiece, beer was not in short supply as well. Putting a unheard of twist on a Milwaukee festival, Rock the Green featured local restaurants that brought locally grown and healthy food options for concertgoers to enjoy.

Not only was Rock the Green a great educational eye-opener on the importance of our carbon footprint, but also featured amazing performances by local and national acts. This years Rock the Green featured musicians The Fray, Ben Folds, Fitz and the Tantrums, Michelle Branch, Parachute, and Evan Christian. Having the unfortunate downside of inclement weather, Rock the Green wasn’t as great as many had hoped, but the pristine musical performances, especially The Fray, lifted the spirits of all fans.

Being impaired by the rain The Fray still put on a stellar show performing a variety of songs from each of their albums. Isaac Slade (Vocals) even visited with fans for a few photos and autographs while waiting for the crew to reconvene after problems with water accumulation on stage. Overall The Fray’s performance was as good as it got with the terrible conditions that made the day less than perfect.

Hopefully next year’s Rock the Green will be a bit more promising and feature the same caliber of musical entertainment as this year.

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